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What You Should Know About QR Codes
To answer the question what is a QR code, it is actually a 2-dimensional code that can be scanned by a smartphone to automatically pull up information like URLs, phone number, videos, footage, music, text for example.
QR stands for 'Quick Reply ' and QR codes were first developed in Japan by a company called Denso-Wave in 1994. Effectively QR codes are 2 dimensional bar codes that can be read both vertically and horizontally. The codes consist of a grid of small squares. This allows for far more data to be encoded in a way smaller space than a typical barcode.
QR codes are readable by smartphones and QR scanners. Initially they were used to trace vehicle parts in Japan, where they are very popular, but now they've a much wider commercial use within the virtual world. They can be added to a business card or an email to send someone with a reader directly to your website.
So , while a bar code pretty much can only identify a product and requires a special device to be scanned, QR codes can embed much more information and trigger an action when read such as downloading a music file or launching an internet site immediately on your telephone.
Think how simple this make it for somebody to go to your site, without the trouble of basically typing in the url, especially handy if you have a less than memorable or tricky to spell web address.
Some preferred uses of QR codes:
Contact info - add all of your contact information including phones numbers, office address, internet site and e-mail
Name tags: Add all your info to your name tag at a conference and associates can simply scan it to download all your details.
Art: Street artist Banksy has a chunk of work in a disused railway tunnel in London which has a QR code, when scanned this code takes you directly to his Wikipedia page.
Shop Windows: In the US Google is sending out QR code decals to small firms on Google Places, to be placed in the shop windows for passers-by to scan.
QR codes are still reasonably alien to the majority, so make it a little easier for them by adding something valuable. Don't just send them to your site when scanned, maybe send them to an offer page, simply for users of QR codes, add something valuable to prompt your users.
Whatever you decide to do enjoy using your codes and start being creative as they are likely to become extremely preferred as more and more folks surf the net on smartphones.
Info/Specs T-Mobile G1 with Google phone [ HTC Android Phone ]
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